





Helping you get there,
because we’ve been there.
CAL Sports Management is an NHLPA Certified Hockey Agency
based in Winnipeg and Brandon, Manitoba, Canada.
Representation tailored for the modern athlete
Contract Negotiations
We negotiate contracts on behalf of professional hockey players to ensure that they receive the maximum compensation throughout their careers.
Marketing + Endorsements
We strive to provide our players other avenues to market themselves off the ice to earn additional income, enhance a player’s image and to advocate their areas of interest.
Management Services
In association with financial, tax and insurance professionals, we ensure that our players have the proper advice and guidance throughout their careers in these critical areas.
On-Ice Development
We assist with obtaining and providing clients specialized programs designed to enhance their development so they can take their game to the next level.
Mental Health /
Post-Career Planning
We provide support and assistance to our players when it comes to the unique challenges they face both on and off the ice. We also assist with the transition to life after hockey to alleviate any concerns and difficulties players may encounter.
Advising Services
For Amateur players, we provide important advice and development services throughout all stages of a hockey career. See AURA Hockey Advisors for more details.